Effective communication is vital to get staff and contractors aligned and working towards a positive safety culture. Yet, just providing training to work safely isn't always enough. How we communicate about safety influences whether or not people will accept or reject our safety messages. The main objective of any safety communication program is to change behaviour. But how does a safety or recruiting professional change attitudes towards safety or improve the way people undertake procedures? The secret to developing highly successful safety communication programs is to use marketing-based tactics. Key marketing tactics to take into account for marketing safety are: Plan your safety messages such as a mini marketing campaign -Define your target audience and work out the best ways to communicate to them. For instance: male workers aged 25 - 55 years tend to prefer a far more visual communication style. Consistent, clear messaging (includes branding) - Always promote exactly the same standardized safety message and make sure that all departments are aligned with the message , nor distribute conflicting information (eg: safety officer tells people to work safely and cautiously, but production manager pushes for speed). The results of poor safety - One of they key messages would be to get employees to really recognize that poor safety behaviour not only puts their own health and safety at risk, but also the safety of co-workers. Tell them what effect this can have on the personal life and their family. Rope Access Specialists Church End - This implies you have a consistent safety message or theme and you repeat it in multiple places. It really is like the glue that holds the tactics together and is essential in successful advertising. Most safety training programs fall short with regards to frequency of message. Yet, there are numerous simple and affordable ways to do this. By getting workers to activate in your safety message in different ways (watching it, hearing it, reading it), supervisors can better ensure that more workers receive the information. Consider including an exercise video that is supplemented with matching posters, email newsletter campaigns, key rings, employee handbooks and toolbox talks. Treating safety messages as a mini-marketing campaign will provide better safety performance, communication and camaraderie in the workplace.
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