What is the customer's eye? It is what the client observes, whether it is a pleasant sight that is going to cause that customer to say WOW, or a distressing sight that will create a negative attitude. While your customers are waiting for service they are seated or standing and also have time and energy to observe your operations. Your guest sees everything, whether it is clean or dirty. Your guest may also hear everything such as: cooks arguing in your kitchen or the manager yelling at a worker. Do you really desire to expose your dirty laundry to your visitors? In the restaurant industry it is advisable to crush your competitors. In Article source is tough for restaurants to show a profit and survive. It's not rocket science to determine how to survive and even to succeed. It is important for you to involve some experience in the restaurant industry as a way to understand what should be implemented in your restaurant. Unless you have that experience, then hire those who have experience and will commit to your success. Your customer's feedback about your restaurant is crucial to your success. In the end, how are you going to know if your staff is doing the right things for the proper reasons unless someone is observing them? Your customers see and hear everything while they are in your restaurant. What your customers see and hear could make a huge impact on repeat business. The following neglected areas will negatively impact repeat business: Parking lot: Cigarettes and trash all over the parking lot. Trash cans smelly and full. Hostess Area: Fingerprints are all on the front doors. There is absolutely no one at the door to greet the client. Employees are walking past the guest and they are not acknowledging them. Restrooms: Toilets and urinals are filthy. You can find no paper towels or soap and the trash cans are overflowing. Baby changing station doesn't have sanitation wipes and is dirty.� DINING AREA: Dirty Tables and condiments dirty and empty. The ground is filthy and you can find visible stains on the carpets. Service is slow or the servers are communicating with each other rather than watching customers. Servers don't know the menu and can't answer questions. Kitchen:Long check times. Cold food. Undercooked or overcooked food. Cooks talking too loud and the guests can hear the cooks using profanity. Food isn't prepared and all of the menu items aren't designed for customers to order. I am not saying that these things occur in your establishment, but what I'm stating is that there are some restaurants that could have a number of of these issues. This is creating a negative outcome resulting in dwindling repeat business. Put yourself in the customer's shoes and see what they see and hear what they hear, the customer's eye.Train your managers to be proactive and head off the issues before they happen or escape hand. Eliminate all eyesores before the guest sees them.; Make believe you're the guest: start your inspection from the parking lot. Then do a complete walk-through of the complete restaurant and correct issues as you proceed. Develop a list of items that require attention and delegate them to your employees. Be sure you do follow-up to guarantee the task that you delegated was completed properly. Managers should be on to the floor during all peak times. They should be giving direction to the employees and conducting table visits to ensure that the guest is fully satisfied. The managers should be on to the floor 90% of the time and at work 10% of that time period. Here is the cool part. Do you wish to improve your customer support? For those who have answered yes, then your next part is not too difficult providing your managers are on the same page when you are and that they unfailingly correct any eyesores prior to any peak period. There are several great resources to greatly help improve your restaurant operation such as for example: Restaurant forms and checklists. Restaurant front of the home checklists: Use an opening checklist to ensure your restaurant is ready before the restaurant opening for your day. Work with a closing checklist to greatly help close the restaurant properly also to setup the opening shift. One way to keep your restrooms clean is to use a restaurant restroom checklist which ensures the restrooms are cleaned and stocked throughout the shifts. There are numerous restaurant forms that can be put on keep a clean, stocked and organized shift. Restaurant server forms: I would suggest may be the server steps of service form. This form will help increase overall customer support because it focuses on WOW service from the very minute the customer enters your restaurant all the way up until the client departs your restaurant. You can also utilize the server test or steps of service quiz to keep your servers knowledgeable. Restaurant kitchen checklists: A Restaurant Kitchen Checklist is an excellent tool to be utilized to prepare your kitchen prior to any meal period. The manager will conduct a walk-through in your kitchen searching for expired products, date dot use, and proper rotation of products. The manager also will ensure that your kitchen is fully stocked and that all foods are at the correct serving or storage temperature. If for some reason you're having difficulty or are frustrated in attempting to turn your restaurant around, then you may want to seek out a professional restaurant consultant to help facilitate your policies and procedures. The restaurant consultant may also guide you in implementing quality training that you help you turn a profit.
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